I have enjoyed designing objects and looking closely at art, fashion and interior design my whole life. For me, art is the best means by which one can express one's individuality and mood. I always found visits to flea markets fascinating, because there one can learn a lot about design from different eras and through that, the zeitgeist of each era. It is therefore no wonder, then, that I made my fondness and talent for beautiful things into my career. The advertising industry seemed to me to be the most fitting way of fulfilling my dreams; I therefore decided to continue my journey as a graduate of marketing and communications.
In my capacity as a marketing executive I was responsible for the artistic presentation of the latest fashions and products at trade fairs and for numerous other assignments, for which I devised marketing techniques in order to appeal to the target audience.